What goes into an effective book trailer
I say it all the time but it’s worth repeating!
Book marketing efforts need to be productive not just active.
Many authors unfortunately confuse the two, spending hours on social media without seeing any results, blogging to an empty audience, and making book trailers that never get watched.
- – Length: Short and sweet are the keywords here. 60 seconds is perfect, 3 minutes is the absolute max. Aim for impact and intrigue.
- Energy: The Internet gives an otherwise patient and calm person a much-reduced attention span. Bearing this in mind, we tried to keep the energy high throughout and details to a minimum.
- Rights: Check you have the rights to images, music and anything else you use.
- Keeping the character images vague: This might be a matter of personal preference, but I certainly like to imagine how characters look and sound without being shown prior to opening a book. This goes for book covers too. We purposefully didn’t give the main character Bailey a face so as not to spoil that experience for readers.
- Music: always good for setting the mood, be sure that it matches the tone of the book.
- Don’t include any spoilers!
- Tone: Make sure the trailer fits the tone of the book. Don’t make a humorous trailer for a dark thriller and vice versa.
- Make it entertaining! Whether that’s through humor, suspense, surprise, or whatever means, it needs to be watchable. This is advertising a form of entertainment after all.