Category Archives: Author Tools & Resources

What key elements make an effective book trailer? | Plus a sneak peek of the new book trailer by 30 Day Books

I say it all the time but it’s worth repeating! Book marketing efforts need to be productive not just active. Many authors unfortunately confuse the two, spending hours on social media without seeing any results, blogging to an empty audience, and making book trailers that never get watched. Definition for book trailer: A book trailer is a video advertisement for a book which employs techniques
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LibraryThing: Some Tips on Getting Book Reviews from Giveaways

Last week on the blog we talked about GoodReads giveaways and how to run a successful one. While the GoodReads giveaways are great, they currently only allow paperback copies to be given away, so for those authors with digital books, or on a very tight budget, it’s not an option. LibraryThing is a site that works much like GoodReads, and they DO allow eBook giveaways.
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Book Marketing & Publishing Links: Best of the Web 3/19- 3/23

Each Friday we bring you the best book marketing and publishing links from around the web! 1.       Goodreads Giveaways: Tips to make them work for you! – 30 Day Books Giveaways on Goodreads can help authors market their books by getting free reviews from winners. Marketing is a slow process and it’s not any different with Goodreads either but its worth the time and it’s free.
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Should You Enroll Your Book in KDP Select? The Basics

*Update: As of May 10th-ish 2012, it seems that Amazon have changed their algorithm and the KDP Select free days are not having nearly as much impact on ranking and sales afterwards as they once were. For more info on these topics, see here and here.* Several people have asked me whether I think enrolling their books into the KDP Select Program is a
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Make the Query Process Easier Using Social Media, Learn from the Agents themselves

Yesterday I talked about why building a platform is not just for self-publishers. You can find part one of this post here. I’d like to present another argument for why traditional publishing wannabes should be using social media presence way before they begin querying, ideally alongside writing the book. Let’s take a look. Image courtesy of we-do-write.blogspot.com Another case study from me! Right now I
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Traditional Publishing Wannabes, I’m Sorry But You Still Need the Dreaded “Platform”. Part 1.

Having a platform is not just for authors going the self-publishing route. Those hoping to get a traditional publishing contract need one too. Let me explain. A few weeks back, an agent contacted me out of the blue asking if she could see my manuscript. She noticed that I wrote a blog on book marketing and promotions and ran the site Ladies Who Critique
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Offline Book Promotions Still Work! Lessons for the music man in the coffee shop.

In the last week alone I have spoken with two published authors who are feeling super shy about promoting their second books. This blew me away to hear! These are two incredibly talented authors, with EXCELLENT books, fantastic reviews and all the social validation you would think one might need to go forth confidently! I understand their trepidation 110%. For all the shouting and
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Negative Book Reviews: Tips for dealing with them

So you got a Bad Review huh? Crying Girl by LINCOLN EATHER, via http://www.empireave.com/ If you haven’t, it might be worth knowing how to prepare yourself for it if and when it happens.   Because the first one you get is pretty upsetting. You might feel like giving up, or at least slip into a funk for a day or two, even if you are usually
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14 Items to Include on Your Author Web Site’s Media/ Press Page

Above is an example of a media page from author Kathy Lynn Harris’s website. So do you need a media page (also known as a media kit?) If you are considering a blog tour, are contacting reviewers, want to be featured on blogs, websites or your local or national newspaper/ magazine, a media page is a killer resource to have. It makes reporters and bloggers
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Promoting & Marketing Your Book! Awesome Tools & Resources

*This is Part 4 in the series, and is cross posted from my other site Ladies Who Critique.com* Find part 1, Writing a Book here. Part 2, Querying a Book here. Part 3: Producing a Book (for self-publishers) here.* Promoting a Book: 10 Sites You Can Use in Your Promotions Image Courtesy of sellingbooks.com 1. Amazon Author Central Be sure to fill out your Amazon author central profile, claim your
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