In the ever-evolving landscape of science fiction literature, standing out amongst the stars can be an interstellar challenge. With the multitude of promising authors, groundbreaking narratives, and innovative ideas, it’s crucial to have a masterful marketing strategy to ensure your work shines as brightly as it deserves. This is where science fiction book marketers come in, the unsung heroes who navigate the complex cosmos of the publishing industry. Equipped with expertise in reader psychology, market trends, and promotional tactics, these mavens can help your book reach the audience it was written for. 

In this post, we will beam up the top 8 science fiction book marketers in the US, whose stellar strategies have propelled authors to success.

1. Nick Courage

Introducing Nick Courage, a seasoned science fiction book marketer. With a decade of experience working in promotional roles at renowned Big 5 publishing houses, including Macmillan’s Farrar, Straus & Giroux, Nick brings a wealth of industry knowledge to your book’s marketing strategy. Now offering digital marketing consultation, campaign management, and web design, he’s committed to helping authors, publishers, and PR firms reach their potential readership. His expertise in targeted social marketing, platform building, author branding, and metadata/SEO ensures your book connects with readers and grows a dedicated fanbase online. Besides, his impressive record as the co-founder of Littsburgh, a thriving online literary community, and his stint as the marketing manager for distinguished publishing houses, speaks volumes about his capabilities. With Nick Courage, your book is in expert hands, ready to shine in the vast universe of science fiction literature​​.

2. Marquina Iliev-Piselli

Marquina Iliev-Piselli is an experienced book marketer with a 15-year career helping authors and major publishing houses like Penguin Random House, HarperCollins, and Hachette boost book sales. Skilled in developing effective pre-order campaigns, she assists authors in finding their target audience and garnering book reviews for a successful launch. Her work has promoted noteworthy titles such as Janet Evanovich’s ‘Takedown Twenty’ and Sophie Kinsella’s ‘Twenties Girl’. She provides a range of services including marketing strategy, email marketing, advertising, and metadata optimization. In addition, as the founder of Authorpreneur and former Digital Marketing Director at Odyl / Riffle Books, Marquina has demonstrated a capacity to significantly increase organic search and grow subscriber bases​​.

3. Ryan Zee

Ryan Zee has made a significant impact in the book marketing world, having assisted over 5,000 authors in growing their email lists and book sales through innovative strategies like email giveaways and Facebook Ads. His expertise spans all major fiction genres, working with top-selling authors such as Andrew Gross and Mary Jo Putney. In 2016, he created one of the largest book giveaway and lead generation sites for fiction authors, boasting an email list of over 110,000 readers. His services encompass marketing strategy, email marketing, and advertising. His focus is on using tools like email marketing, Facebook Ads, and chatbots to expand author platforms and stimulate interest in their books​.

4. Megan Barlog

Megan Barlog is a passionate book marketer specializing in middle-grade and teen books, with a particular love for the fantastical. She brings a wealth of experience to the table, with a background in Creative Writing, certification from the NYU Summer Publishing Institute, and an Email Marketing Certificate from HubSpot Academy. Megan has been marketing books since 2014, including a fruitful stint at HarperCollins Children’s Books where she managed marketing plans for major children’s brands like Erin Hunter’s Warriors and A Series of Unfortunate Events. Now running her own firm, Megan utilizes digital and social media marketing tools to help authors expand their audiences and enhance their online presence. Her past projects have demonstrated impressive results, including a holiday ad campaign for the Little House Cookbook that resulted in over $22,000 in sales and a video campaign for the Bravelands series launch that achieved hundreds of thousands of views​.

5. Roxanne Hiatt

Roxanne Hiatt is a seasoned book marketer with a rich professional background in social media and digital marketing. With over five years of experience at Penguin Random House, Roxanne is well-versed in a broad spectrum of genres and specializes in psychological thrillers and literary fiction. Her services include marketing strategy, advertising, and metadata and blurb optimization. Roxanne has hands-on experience with both fiction and non-fiction, including biographies, memoirs, historical fiction, mystery, romance, science fiction, thriller, suspense, and women’s fiction. She holds Google Ads Display Certification and is a Facebook Certified Digital Marketing Associate. With a track record of working with self-published authors to create and implement comprehensive marketing strategies, Roxanne is adept at setting up, monitoring, and optimizing Facebook and Amazon advertising campaigns​.

6. Leila Siddiqui

Leila Siddiqui is a seasoned digital strategist in the publishing industry with nearly eight years of experience, working for prominent publishers like Penguin Random House, Simon & Schuster, and DK. She has an extensive portfolio, having successfully marketed a variety of genres, from literary fiction to thrillers and biographies. Leila can provide a comprehensive marketing plan, including blog outreach, targeted influencer engagement, and metadata optimization. She is also adept at creating social media graphics and offers guidance on maximizing social media and website presence. Her certifications in digital marketing and experience managing digital marketing teams stand testament to her skills and expertise. Leila’s impressive track record includes successful projects with significant impressions, clicks, and cost-effective advertising strategies​.

7. Michael Doane

Michael Doane is a savvy marketer and web developer who specializes in helping authors build their platforms and connect with their audiences​. An author himself, he knows the digital publishing landscape inside and out, having started to aid authors in various genres after publishing his second novel​. His services encompass marketing strategy, email marketing, advertising, and metadata & blurb optimization. He excels in both non-fiction and fiction genres, including business & management, health & wellbeing, self-help, fantasy, historical fiction, mystery, and science fiction​.

Doane’s professional experience includes roles as a book marketing strategist at Writing Inbound, a marketing manager at Booktrope, and the head of marketing at CadmiumCD, a full-stack event management software company. In these roles, he developed marketing strategies, built author websites, created marketing funnels, and managed multi-channel advertising, among other duties​. With a strong background in the events industry, he is adept at helping authors gain face-time with potential readers through speaking and presenting gigs at libraries, conferences, and book fairs​.

If you’re an author ready to find your audience, connect with readers, and sell more books, Michael Doane could be the marketing expert you’re looking for.

8. Elizabeth Psaltis

Elizabeth Psaltis is a seasoned marketer with 23 years of publishing experience, having worked with leading names such as Penguin and Simon & Schuster. Notable for launching fiction careers and growing brand-name authors, she offers a range of services tailored to authors and publishers’ unique needs. These include comprehensive marketing strategies, social media consultation, and metadata optimization. Psaltis’s marketing prowess extends to outreach projects, crafting compelling back cover copy, and enhancing a book’s discoverability on platforms like Goodreads. With a history of working on New York Times bestsellers, she brings insider insights and a marketer’s perspective to guide authors through their publication journey​.

In the realm of science fiction, the marketer can be the catalyst for your book’s journey to the stars. With their specialized understanding of this genre’s unique demands, these top sci-fi book marketers are your best allies in navigating the intricate cosmos of publishing and reaching your ideal readership.