Book Marketing & PR, Friday Round-Up of Marketing Links

Book marketing & PR links from around the web, 6/1

Off to Portland for the weekend! I’ll no doubt be hanging out at the the largest independent used and new bookstore in the world, Powell’s. See you next week, if I make it out alive!

– Laura

Why You Need To Be Active On LinkedIn – We Grow Media

Hey writer! Yes, you! Wouldn’t it be wonderful if you got an opportunity to speak at an event about your newly published book? You should definitely not ignore LinkedIn.

Why Promoting Your Book Online is (a bit) Like Fight Club Catherine, Caffeinated

Social Media is for entertainment, information and connection. Hard-sell can actually hurt your marketing.

Keeping Momentum Moving with GoodReads – The Writers Guide to ePublishing 

Fifty Shades of Grey ebook by E.L. James went viral with the help of GoodReads, despite the absence of a major publisher and marketing machine. How can you use GoodReads as part of your marketing strategy?

The Author Website Dilemma – Balancing Effectiveness with Design –  Book Daily (Guest post by Laura Pepper Wu)

How do we create an author website that not only looks pretty pretty, but is effective too? Too many times either one or the other is achieved but not both.

11 Tips for a Great Book Signing – 30 Day Books

Book mark this one! Whether you have one coming up, or are planning on way into the future, these tips will help it go smoothly and effectively.