Book Marketing & PR, Wordpress/ Author Websites

14 items You Need in Your Author Media Kit

[info] Hi folks! January is blog-post re-play month here on the 30 Day Books blog. Some of the posts are over 12 months old and some info may be a little outdated, but I’ve chosen those that I feel will still be useful and valuable. Enjoy! [/info]

Above is an example of a media page from author Kathy Lynn Harris’s website. So do you need a media page (also known as a media kit)?

If you are considering a blog tour, are contacting reviewers, want to be featured on blogs, websites or your local or national newspaper/ magazine, a media page is a killer resource to have. It makes reporters and bloggers owners’ lives a ton easier (trust me I know all about this!) and this in turn means that they will be more likely to feature you.

If all the information about yourself and your book is in one place, it’s just so much easier to whip up a short post or feature. This is the aim of the media page, to cater to the media folk, so keep them in mind when building the most intuitive and informative media page possible.

Here is a list of 14 useful things you can include on it.

1. A summary of your press attention to date 

This can be images and links to PR you have already received to show off a little.

2. Author Bio for Press

This is a professional yet fun summary that doesn’t include your whole life story. Keep it to under 150-300 words and make sure it’s interesting!

3. A Book Description

Short and interesting enough to be lifted and used in its entirety on another site or article, your book description is invaluable.

4. Author Photo

Upload or attach a link to a professional, high resolution headshot. Not you at dinner with your other half or hanging out on the sofa in your Christmas sweater!

5. Book Info

The vital statistics – title, subtitle, genre, ISBN, no. of pages, formats available, publisher and release date.

6. Reviews and endorsements 

This can be sentences lifted from reviews, or endorsements from professional reviewers or other authors/ celebrities (blurbs) if available.

7. Press releases

If any.

8. Buying information

Links to the relevant retailers.

9. Contact information

Your email address or that of a publicity rep, Twitter handle if you have one.

10. Interview topic ideas

These should be relevant to your book. Give the reviewer/ reporter/ site owner some food for thought.

11. News pegs

How does the book ties into contemporary issues, politics, news? Even if your book is a fiction, you can be considered an “expert” in the topics and issues presented in your story. Your personal story is bound to influence your writing, so if you’re not shy present your own experiences in relation to your book, too.

12. Sample chapter/ excerpt:

Don’t go overboard or include anything with spoilers! Enough text to pique interest is all that is needed here. A link to a sample is fine.

13. Book trailer/ audio file

Either is fine, and an author interview could also be featured here instead.

14. Info on your target readers

Who reads and buys your books? Why? This info helps a journalist, blogger, or other potential reviewer know if you appeal to their own target audience.

And there you have it, a Media-friendly press page! It might take you a few hours to get all of this information together,  but the content will be useful for ALL of your promotional efforts, and will help you get the media attention you deserve by putting you a cut above the rest.

See my example for my book Wow! Glowing Bride in 30 Days here. See an example put together by 30 Day Books for the author Kathy Lynn Harris here.

Last updated: 07/12/2021