Reviews are the reason Amazon is where it is. The other day I was in a brick and mortar store and I was struck by
I met Megan Karasch, author of Tales from my Hard Drive, at the LA Times Book Festival in April. She was occupying a booth as
Author websites and blogs are a vital element of an author’s online marketing efforts; it’s the hub where they can control their image, brand, appeal
Today I’m talking Pay Per Click Ads (PPC). This is (almost) the only form of marketing that we have paid for – and are still
Twitter is not just for telling everyone what you ate for lunch and bragging about your weekend. Nooo friends, Twitter has real value – for
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