Quick Tip: Are you using non-fiction angles to promote your fiction book? You should be!

Today’s quick tip is a Magic Monday Tip Throwback… 

If you’re not on my Magic Monday newsletter tips, you should be! Lots of short, actionable tips like this one, plus insights into stuff I just don’t talk about here! Join us here.

It is often said that non-fiction is easier to promote than fiction, and I certainly don’t disagree. However, wherever there is a challenge, there is the opportunity for creativity and that’s exactly what today’s tip is all about!

Every piece of fiction has several non-fiction angles that can be used as marketing hooks and you can target readers that have an interest in those areas.

Here are your Action Steps –> 

1. Grab a pen and jot down 5-10 “non-fiction angles” that your book has.
2. Think about location, character traits, struggles, illnesses, an unusual family set up, a career choice, the period of time the book is set in & so on.
3. Next brainstorm how you can use these angles. Does your main character love horses and own a riding school? Contact the riding schools and equestrian associations in your local area and see if you can set up a signing at their next event. Is your book set in the Victorian era? Find out if there is a Victorian club near you and get involved. Conduct a thorough Google search for niche sites that might focus on Victorian fashion, etiquette and so on.

Every book has an audience, you’ve just got to find out where they spend their time.

Pssst…! I like to use Google Docs to document my research. I write out the places/sites I want to contact, the contact name and email address, what I want to ask them, and the date on which I’m going to contact them. This forces me to turn this plan into action!

Laura Pepper Wu is the co-founder of 30 Day Books: a book studio. She has worked with a variety of authors to successfully promote their books, including many Amazon best-sellers. Laura is the author of wedding non-fiction guides and book marketing guides 77 Ways to Find New Readers for Your Self-Published Book and Fire Up Amazon!

Laura also runs Ladies Who Critique, a critique-partner finding site. When she's not working at the studio, you can find her walking her dog, "yoga-ing" or at a coffee shop in Seattle.


  • Diane Dettmann

    Thanks, Laura, for your tips for marketing fiction by thinking of promotion used with a non-fiction book. I’ve published two memoirs, Twenty- Eight Snow Angels: A Widow’s Story of Love, Loss and Renewal and also our family story, Miriam Daughter of Finnish Immigrants. I’ve promoted both books through numerous venues. Your suggestions are very timely, because I’m in the beginning stages of writing my first novel. I will keep the suggestions in my mind as I write!

  • laurapepwu

    np, Diane, glad it was helpful. I know from speaking with friends that making the transition from memoir writer to novel writer isn’t easy for many people. I wouldn’t suggest changing the heart of the story to include non-fiction angles for the purposes of promotions, obviously, but adding in real-life locations or topical themes can certainly make the promotions much easier! Best of luck :)

  • http://twitter.com/ShawnScarber Shawn Scarber D.

    Great advice as always, Laura. Another great thing about exploring the non-fiction angle is that you can take some of that research and turn it into non-fiction articles to guest post on niche blogs. It’s just another great way to get even more coverage for the work you’ve already done on the novel.

  • laurapepwu

    Absolutely. Finding content for guest posts can be hard and I advise to stay away from talking about the writing process all the time. This is a wonderful solution and speaks to the right readers – not just other writers.

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