Indie Authors Doing it Right! Video Interview with Lauren Clark, Dancing Naked in Dixie

Hey folks, we have a new series ‘Indie Authors Doing it Right!’.

Over the next few months we’ll be talking to self-published authors who are successfully marketing and promoting their books and asking for their tips and advice. You can also follow along the fun on Pinterest!









Lauren Clark is the author of Stay Tuned and Dancing Naked in Dixie. If you can’t listen to the full video, below are bullet points of Lauren’s experience and advice!

– Her debut novel, Stay Tuned (November 2011), won 5-6 awards including the Eric Hoffer award.

Dancing Naked in Dixie is Lauren’s second novel, based on her own experience of moving  to small town Alabama and the culture shock she experienced.

Why Lauren is doing it right:

1. Meticulously organized, keeps detailed notes using Google docs and spreadsheets (

2. Networking – blogpost comments, emailing, forming relationships. Lauren’s advice is to start small, look for a personal connection and start a conversation. Be thoughtful when you make comments and support others, paying it forward. Subscribe to blogs, spend 30 minutes looking for new blogposts.

3. Branding – She started with the readers. Who loved the book and what kind of other books did they enjoy? Developed the tagline “Sassy Southern Fiction”. Uses this on her website and in all her pitches.

Book covers – maintained the same type, and style, complimentary covers so people can say “that’s a Lauren Clark book”. (Emily Giffin does this too) Keep everything consistent by using the book cover on Twitter, facebook, website.

Using herself behind the book – not shy at all, but not a shameless promoter. Girlfriends have organized events to date. Prefers to connect with people vs pushing the book on people.

Advice to newbies:

Sit down and write, then hire a really good editor to pick apart your writing and show you what works and what doesn’t.

Never stop learning – take online courses, go to conferences, talk with other writers and other experts who can teach you about everything.

Job of indie authors is to keep learning.

Get beta readers, proofreaders and editors to make your manuscript the best it can be.

Next plans:

– Has an ongoing list of interesting topics, situations and places. Book 3, The Pie Lab, will be out later this year once she has recovered from the promotions for Dancing Naked In Dixie!

– Blog touring with DNID for the next 6 weeks.

Importance of leaving reviews for authors and how much that means – best feeling in the world!

Mentions in this video:

Liz & Lisa from Chick Lit is Not – fab supporters of Lauren’s work!
Rebecca Berto – Novel Girl – great blog on writing and querying
Damon Za – book cover design:
Duolit – Tony & Shannon did a great job with formatting:

Laura Pepper Wu is the co-founder of 30 Day Books: a book studio. She has worked with a variety of authors to successfully promote their books, including many Amazon best-sellers. Laura is the author of wedding non-fiction guides and book marketing guides 77 Ways to Find New Readers for Your Self-Published Book and Fire Up Amazon!

Laura also runs Ladies Who Critique, a critique-partner finding site. When she's not working at the studio, you can find her walking her dog, "yoga-ing" or at a coffee shop in Seattle.


  • Toni @Duolit

    Great interview, Laura and Lauren (boy, that’s a tongue-twister)! It was wonderful helping Lauren bring her book to life. An added bonus was working with an indie author who truly wants to master the publishing process and is willing to put in the hard work it takes to be successful.

    One thing above that really stands out is Lauren’s comment about starting a conversation and looking for a personal connection with readers (and other authors). Indie authors truly have a leg up in this arena, but, sadly, too few take advantage of it. We’ll be posting more on this in the future, but it’s awesome to see it brought up here. Kudos to you both!

  • 30 Day Books

    Hi Toni, thanks for stopping by! Lauren has really sung your praises on her formatting and you guys really did a great job. I agree with your observation – I think an accessible author is a popular one, and starting conversation will really help you to turn readers into long-term loyal ones. I look forward to your post on DuoLit!

  • Rebecca Berto

    Laura and Lauren (hehehe) thank you for this. I jump for joy every time I hear great advice shared on blogs. This video — wow. Everything aspiring indie authors need to know.

    Lauren Clark — I think my heart actually stopped for a second when you mentioned me! Whoooopppeeee! You are too kind. I love how kind you are to me, and I love promoting your books. :D

  • Laura

    Im so excited for your video series, I love the connection of actually hearing authors speak from the heart! A few exceptional gems here, like about author branding, fabulous food for thought, thanks!

  • 30 Day Books

    Thanks for watching, Laura!