How the Right Amazon Tags Can Help With Your Book’s Visibility on Amazon

Have you added tags to your book on Amazon or the Amazon Kindle yet?

Here is an example of the tags for my wedding guide on Amazon:

What a lot of authors don’t realize is that tags not only describe your book, they also influence recommendations and this results in more visibility, showing up in pairings more often and thus being seen by potential customers who are browsing similar titles. The aim then is to catch his/her attention and draw them to your product page. In other words…

Tags are a GREAT way for customers to discover your book and making sure that the right ones are assigned to your title can influence recommendations and increase the chances of it appearing in search results.

In order for tags to be most effective, you should increase the number of tags that your book shares with other books, so that it is recommended more frequently when people are looking at these other titles. You want to encourage pairings too. Think of it like high school all over again: it’s almost like popularity by association.

Some tags that you might want to consider using on your Amazon page:

– Words from your title

– Your genre

– Your name

– Aspects of your novel (period, location, characters careers)

– Common misspellings or alternative (e.g. UK vs US) spellings

For some inspiration, here are the most popular Amazon tags right now:

To add tags to your book:

Scroll down to the ‘tags’ section of your product page (below customer reviews) and type in the tags you wish to add. You’ll be allowed to add up to 15  to each title.

Learn more about tags on Amazon’s site. Now go get tagging!


As well as these general tags, Amazon allows authors to add specific tags for search purposes, known as “Tags for Amazon Search”. I’ll write a post about that one day soon. Stay tuned!

Laura Pepper Wu is the co-founder of 30 Day Books: a book studio. She has worked with a variety of authors to successfully promote their books, including many Amazon best-sellers. Laura is the author of wedding non-fiction guides and book marketing guides 77 Ways to Find New Readers for Your Self-Published Book and Fire Up Amazon!

Laura also runs Ladies Who Critique, a critique-partner finding site. When she's not working at the studio, you can find her walking her dog, "yoga-ing" or at a coffee shop in Seattle.


  • AnnabelSmith

    Ah, this post was right on time for me as my book came out 4 days ago and I knew i needed to tag it but I didn’t know how to go about it. Thank goodness I did because one of the categories my book had been placed in (by my publisher, I can only assume) was completely irrelevant. So now i’ll see how the tagging has helped – fingers crossed, and thanks again for your ever-useful advice.

  • laurapepwu

    Hi Annabel – did you see that tags and categories are actually different? Tags will help people find your book but in a different way to categories. If you have access to your account you can change your category yourself, or perhaps ask your publisher to? Here’s the link to an article on categories >
    Thanks! Laura

  • AnnabelSmith

    I realised they are different -thank you. It was just that in addding tags I also viewed my categories for the first time. Thanks Laura.

  • laurapepwu