Category Archives: Author Branding

11 Tips for a great book signing

Nothing scares most authors more than the first book signing. What if no-one shows? Will people take me seriously? What am I going to talk about? I have to have my picture taken? Here are some tips to help the signing go smoothly, and also to stretch the value of this awesome opportunity as far as possible. Book signings are not all about selling
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Indie Authors Doing it Right! Video Interview with Lauren Clark, Dancing Naked in Dixie

Hey folks, we have a new series ‘Indie Authors Doing it Right!’. Over the next few months we’ll be talking to self-published authors who are successfully marketing and promoting their books and asking for their tips and advice. You can also follow along the fun on Pinterest! http://pinterest.com/pepwu/indie-authors-doing-it-right/                 Lauren Clark is the author of Stay Tuned and
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Make the Query Process Easier Using Social Media, Learn from the Agents themselves

Yesterday I talked about why building a platform is not just for self-publishers. You can find part one of this post here. I’d like to present another argument for why traditional publishing wannabes should be using social media presence way before they begin querying, ideally alongside writing the book. Let’s take a look. Image courtesy of we-do-write.blogspot.com Another case study from me! Right now I
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Traditional Publishing Wannabes, I’m Sorry But You Still Need the Dreaded “Platform”. Part 1.

Having a platform is not just for authors going the self-publishing route. Those hoping to get a traditional publishing contract need one too. Let me explain. A few weeks back, an agent contacted me out of the blue asking if she could see my manuscript. She noticed that I wrote a blog on book marketing and promotions and ran the site Ladies Who Critique
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