Category Archives: Book Marketing & PR

Promoting & Marketing Your Book! Awesome Tools & Resources

*This is Part 4 in the series, and is cross posted from my other site Ladies Who Critique.com* Find part 1, Writing a Book here. Part 2, Querying a Book here. Part 3: Producing a Book (for self-publishers) here.* Promoting a Book: 10 Sites You Can Use in Your Promotions Image Courtesy of sellingbooks.com 1. Amazon Author Central Be sure to fill out your Amazon author central profile, claim your
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Authors/ Publishers, What you should know about the Kindle’s ‘Before You Go’ Feature

The latest generation Kindle now brings up a Before You Go… screen on the last page of all books, which can be a great way of spreading the word about your book through social media, as well as garnering reviews on Amazon.com. That’s two fantastic promotional opportunities! Unsure what ‘latest generation’ means? See this page for images of the different Kindle generations to see
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How the Right Amazon Tags Can Help With Your Book’s Visibility on Amazon

Have you added tags to your book on Amazon or the Amazon Kindle yet? Here is an example of the tags for my wedding guide on Amazon: What a lot of authors don’t realize is that tags not only describe your book, they also influence recommendations and this results in more visibility, showing up in pairings more often and thus being seen by potential
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Authors, Are you using your Author Central page? It’s your friend!

If you are selling a book or eBook through Amazon, you should absolutely be taking advantage of author central on Amazon. I know, I know that you are thinking “GROAN!! Yet another social media site to keep up with.” But actually it’s not all that much work at all, and once it is up and running (i.e. you have filled out your basic info,
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How Adding Customer Images to Amazon Can Increase Your Book Sales

On every Amazon product page (including print and eBook pages) there is the option to “Share your own customer images”. Find this option under the image of your book cover. Anyone can upload these customer images, including the author or publisher. So why is this worth your while? In the case of my non-fiction wedding guide, I uploaded images to compliment the existing book cover
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Why Getting Reviews on Amazon Should be Your First Priority (& Why bookstores leave me overwhelmed))

Reviews are the reason Amazon is where it is. The other day I was in a brick and mortar store and I was struck by the lack of information there was about the books I was browsing. I needed social reassurance, because I grew up in the 90’s and 2000’s and that’s what I’m used to receiving. Image courtesy of weheartit.com Perhaps my parents relied
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The Unique Book Marketing Tactic that Convinced me to Buy, With Author Megan Karasch

I met Megan Karasch, author of Tales from my Hard Drive, at the LA Times Book Festival in April. She was occupying a booth as many authors do, but one book marketing idea of hers led me to actually download her novel onto my Kindle AS SOON AS I got home (now that’s good marketing). I LOVED the book (recommend it with 5 stars
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7 Things You Can do Right Now to Improve Your Author Website

Author websites and blogs are a vital element of an author’s online marketing efforts; it’s the hub where they can control their image, brand, appeal to the press and communicate directly with their readers. A site doesn’t have to be anything too fancy, however it should include certain elements in order for it to effectively promote the author and his/her books. Here are the
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Pay Per Click Ads & Book Marketing

Today I’m talking Pay Per Click Ads (PPC). This is (almost) the only form of marketing that we have paid for – and are still paying for- because they work for us. Here is the low down; Search Engines: Google Ads / Bing/ Yahoo What they are: Whenever you type in a search on Google (or other search engine) you are presented with organic
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8 Reasons Even Haters Should be on Twitter

Twitter is not just for telling everyone what you ate for lunch and bragging about your weekend. Nooo friends, Twitter has real value – for everyone. Yup you heard that right. Everyone. You should be on Twitter even if you think it’s some vain, boring, overrated, over-sharing micro-blog. Which for some people it is – but you don’t have to tell everyone that you
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