Category Archives: Book Marketing & PR

How blogging can help you sell more books – & how to maintain a successful blog!

So… ever started a blog for your book and then just… left it to die? Gosh, join the club! People ask all the time how to stick to a consistent blogging schedule – and whether it’s even worth it. I’ve felt the same way, and this is not the first blog I’ve started (!). Now I’m in quite a consistent groove and I find it
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How to successfully pitch a blog owner with a guest post, with author Jenny Ladner Brenner

Indie author Jenny Ladner Brenner emailed me a few weeks back, saying she had sold a couple of thousand copies of her book, The Dinner Party, since June “with limited marketing and networking”. She also asked if she could guest post or be interviewed on the site. I don’t typically accept unsolicited guestposts on here or do reviews, but I was interested in how she
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What is the ONE thing that has brought you more readers? Part 4, with Ingrid Ricks & Wendy Tokunaga.

Today’s interviewees have been online friends of mine for a while, and I respect both of them so much for their writing, marketing, but most of all for not taking themselves too seriously! Their personalities shine in their online presence and that fact alone no doubts draws readers to them. I’ve had the pleasure of grabbing coffee with Ingrid a couple of times (fellow
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Reach new readers by asking this one simple question.

Knowing your reader demographic is of course important. But not the demographic factors you might have thought! When figuring out our book marketing plan of attack, we usually look at what demographics our “ideal readers” have in common. This is a helpful exercise; creating a visual of who your reader is and where he/she spends their time in order to market to them. We
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What is ONE thing that has brought you more readers? Part 3 with Erik Atwell & Terri Giuliano Long

This is part 3 in the series where I ask indie authors two simple questions: 1. What do you wish you had known when you first started self-publishing? 2. What is ONE thing that you have done that brought you more readers? I truly think that we can all learn a lot from each other’s mistakes and successes. Sharing this kind of knowledge, particularly in such
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“Sell the sizzle, not the steak”. How to write a brilliant book description for fiction & non-fiction titles.

I spoke to Mark Edwards over Skype a few weeks (months?!) back and I will be posting that interview very soon. It’s a great chat about how Mark used his background in copywriting to study the book descriptions of best-sellers on Amazon.co.uk. When he used what he learned from his research for his own book description, “book sales literally doubled in an hour!”. What
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How to make the most of your eBook’s free days/ KDP Select days

The success of KDP Select’s free days (or other ways of giving your book away for free since this can be done strategically via Smashwords or iBooks) has been widely debated. I’m not going to touch upon the issue of whether you should go free or not – that’s a personal choice and there is much literature out there to enable you to decide.
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What is the ONE thing that has brought you more readers? Part 2 with Giacomo Giammatteo & Lauren Clark

This is part 2 in the series where I ask successful self-published authors two simple questions: 1. What do you wish you had known when you first started self-publishing? 2. What is ONE thing that you have done that brought you more readers? Read on for some great answers… 1. Giacomo Giammatteo, MURDER TAKES TIME GiacomoGiammatteo.com What do you wish you had known when you first started self-publishing?
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What is ONE thing you have done that brought you more readers? Advice from Dina Silver, Jeff Bennington & Samantha March

To help celebrate the release of my new eBook 77 Ways to find new readers for your self-published book, (releasing Monday 17th… apparently I love 7s!), I asked several successful indie authors two simple questions:   1. What do you wish you had known when you first started self-publishing? 2. What is ONE thing you have done that brought you more readers?   It’s been really fun
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If there are free WordPress themes, why should you pay for a premium one?

Hi there! Yes, it’s Friday (thank goodness!) but no, there is no round up of book marketing across from across the web here this week. While I enjoyed sharing the links with you each week, it’s something that I am seeing on several sites, and I’m not sure I was really adding any value to the table. Sooo… from now on, Fridays are going
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