Category Archives: Book Marketing & PR

January Blog Post Replay: What Makes a Good Book Trailer? Some Key Elements to know about

I say it all the time but it’s worth repeating! Book marketing efforts need to be productive not just active. Many authors unfortunately confuse the two, spending hours on social media without seeing any results, blogging to an empty audience, and making book trailers that never get watched.   Definition for book trailer: A book trailer is a video advertisement for a book which employs techniques similar to
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January Blog Post Replay: 11 ways to make the most of your book signing

  Nothing scares most authors more than the first book signing. What if no-one shows? Will people take me seriously? What am I going to talk about? I have to have my picture taken? Here are some tips to help the signing go smoothly, and also to stretch the value of this awesome opportunity as far as possible. Book signings are not all about
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January Blog Re-play: 14 items to Include in Your Author Media Kit (& why you NEED one)

Above is an example of a media page from author Kathy Lynn Harris’s website. So do you need a media page (also known as a media kit?) If you are considering a blog tour, are contacting reviewers, want to be featured on blogs, websites or your local or national newspaper/ magazine, a media page is a killer resource to have. It makes reporters and bloggers owners’ lives a ton
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Kindleboards: How to add your signature to your profile, network, and other tips

*Update March 2013: The Kindleboards are now called the Kboards. I have changed all of the links in this post to point to the right section, but if any of the links are broken, try changing kindleboard –> kboard in the URL, and please do let me know! A couple of weeks ago, an author asked me about using the Kindleboards as part of
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Q&A with Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur – How to Publish a Book

Note: Today’s post is a special one – a Q&A with Guy Kawasaki, New York Times Bestseller, co-founder of Alltop.com and former chief evangelist for Apple. Guy has published both traditionally and independently. His new book, released today, is called Author, Publisher, Entrepreneur – How to Publish a Book. In the Q&A I ask him about his experience with self-publishing, and his thoughts on
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Quick Tip: Are you using non-fiction angles to promote your fiction book? You should be!

Today’s quick tip is a Magic Monday Tip Throwback…  If you’re not on my Magic Monday newsletter tips, you should be! Lots of short, actionable tips like this one, plus insights into stuff I just don’t talk about here! Join us here. It is often said that non-fiction is easier to promote than fiction, and I certainly don’t disagree. However, wherever there is a challenge,
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The KDP Select blogposts every author should read

KDP Select has been one of the most widely debated and divided issues in self-publishing this year. A lot of the authors I have worked with have used it, and seen great results. But we didn’t make the decision to enter it lightly, and we spent hours preparing for it to ensure it’s success counterbalanced the negatives involved in entering the program. Bigger picture
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7 Ways to Get Your Book Reviewed

Happy Tuesday folks. It’s election results day here in the US, but to keep you distracted until the nerve-wracking results come in, I’ve got a great guest post for you! In this article, I talk about why getting reviews on Amazon should be your first book marketing priority. While organic reviews will come slowly but surely, I believe that it’s an indie author’s job
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“You can follow books up the charts on a piece of elastic.” Part 2 of interview with Amazon.co.uk best-seller Mark Edwards.

In part 2 of this interview (find part 1 here), I asked best-selling author Mark Edwards: “Before the book deal with Harper Collins, how did you get your books onto no 1 & no 2 spot on Amazon.co.uk?” Besides guest blogging and interacting on forums, there was another strategy that Mark had mentioned on Joanna Penn’s site The Creative Penn: tweaking his Amazon meta-date
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What is the ONE thing that has brought you more readers? Part 6 with Suzannah Windsor Freeman & Kathy Lynn Harris

In part 6 of this series, I talked to Suzannah Windsor Freeman & Kathy Lynn Harris about their self-publishing and promotional experiences. Both are busy Mothers, writers, and fantastic self-starting marketers. Enjoy! – Laura Suzannah Windsor Freeman, The Busy Mom’s Guide to Writing www.busymomsguidetowriting.com What do you wish you had known when you first started self-publishing? The biggest problem for me was having a deadline.
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