Category Archives: Author Tools & Resources

5 Places to Find an Intern to Help with Your Book Marketing this Summer

Hello hello. I’m on a mission this weekend – I’m looking for summer help with The Write Life Magazine. Interns in fact. Things have been ramping up with the publication (issue 2 is out today!) and it’s time to find excited, young writerly people to help with content, social media and PR. And this gave me this great idea that authors could use a
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Ideal Reader Exercises and why you should do one (A New FREE Resource)

I’ve been working on the marketing plan for The Write Life Magazine, and just like when I start any campaign, the very first step for me is to complete an ideal reader exercise.   Why? Because writing for one person – and one person only – means that all of your marketing efforts will be much more compelling and engaging. You’ll be connecting with
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Six Powerful Ways to Market Children’s Books

Today’s guest post is a great one, and courtesy of Gail and Penny from To Press & Beyond – a full-service book shepherding company that specializes in children’s and juvenile titles. I invited them onto the blog to give us some actionable tips on how to market a children’s book. And boy did they deliver! I think you’ll love these 6 powerful ways to spread the
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Creating blog posts & promo materials that go viral (no graphic design skills necessary)

I’m a visual person (hello, Pinterest!), so infographics and charts always grab my attention. They can be a great way to display content to your readers about your book, your self, or a theme from your book. This can be especially effective for non-fiction books, but there’s plenty of room to get creative with fiction too. They also make great content for blog posts, promo materials
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Take a Book & eBook marketing online class with me! (discount included)

I’m happy to announce I’ll be teaching a short but info-packed class on eBook & Book marketing. And for you lovely readers, there is of course a sweet discount. Read on, and I hope to see you there! Class Name: Craft Your Book Marketing Plan with 21 Fun and Effective Ways to Promote Your Book About the Class: A 2-week, online class including 2 lectures
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‘Before Publishing Your eBook: a 3-Month Checklist’ is here!

This one should be accompanied by a choir of angels. I’m so thrilled it’s out in the wide world! First, a cover reveal… Straightforward and simple, like the book itself. The WHY behind this guide I speak to a lot of first-time authors who are confused about knowing what to do, in what order for their book launch. They know that there is going
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Quick Q&A with Duolit, The Self-Publishing Team

Today’s post is a quick Q&A with “The Self-Publishing Team”, Duolit! I met Duolit on the Interwebs a while ago, I don’t even remember how. They’ve since formatted a book for me, hosted me on their blog, and we’ve even chatted on Skype. So of course I wanted to introduce them to you! I grabbed them for a quick Q&A, but be sure to
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January Blog Post Replay: Book marketing for shy authors

Are you shy? Consider yourself introverted? What a great book! I loved this whole series as a kid. This topic is particularly important to me because of my own story and experience. I’m a little hesitant (embarrassed) to share this with you, but hopefully it will resonate with some of you and my advice will be of use. While I don’t exactly fall into
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January Blog Post Replay: “Do I really need an author website?” Some thoughts.

If you have been sitting on the fence and wondering whether you really need an author website or not; OR if you have a site but you’re not sure if it’s working effectively, here is some food for thought. PEOPLE GOOGLE. Like, all the time.   When you tell people that you are an author, they get curious. And we all know what curiosity
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January Blog Post Replay: What Makes a Good Book Trailer? Some Key Elements to know about

I say it all the time but it’s worth repeating! Book marketing efforts need to be productive not just active. Many authors unfortunately confuse the two, spending hours on social media without seeing any results, blogging to an empty audience, and making book trailers that never get watched.   Definition for book trailer: A book trailer is a video advertisement for a book which employs techniques similar to
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