What Makes a Good Book Trailer? Some Key Elements to know about
Hi folks! January is blog-post re-play month here on the 30 Day Books blog. Some of the posts are over 12 months old and some info may be a little outdated, but I’ve chosen those that I feel will still be useful and valuable. Enjoy!
I say it all the time but it’s worth repeating: Book marketing efforts need to be productive not just active. Many authors unfortunately confuse the two, spending hours on social media without seeing any results, blogging to an empty audience, and making book trailers that never get watched.
Definition for book trailer:
Activity is not the same as productivity, and it’s important to make sure the time put into your marketing is working in your favor. We kept this in mind when we started the planning for Kathy Lynn Harris’s book trailer. We didn’t want to put hours into making a video for the sake of it.
Our aim was that viewers of the book trailer would say YES to the following questions after watching the trailer:
We hope we pulled it off! Here it is…
Keeping the character images vague:
Whether that’s through humor, suspense, surprise, or whatever means, it needs to be watchable. This is advertising a form of entertainment after all.