KDP Select has been one of the most widely debated and divided issues in self-publishing this year. A lot of the authors I have worked with have used it, and seen great results. But we didn’t make the decision to enter it lightly, and we spent hours preparing for it to ensure it’s success counterbalanced the negatives involved in entering the program.
Bigger picture planning
To me it’s an absolute no-brainer: IF used as part of a bigger strategy and planned for and prepared meticulously, KDP Select is an absolutely wonderful gift to independent authors. The exposure it allows us – for free – is unparalleled and yet to be matched by any other marketing tool out there.
No one size fits all T-shirts here
It’s sure not for everyone. It’s especially effective for those authors who have a series of books, for those who are collecting readers email addresses, those who want more reviews, for those who have a long-term plan.
Those with an existing platform or previous exposure? Not so hot.
Authors NOT using it as part of a bigger strategy? Then yeah, it’s a waste of time.
Preparation is key
Book marketing has to be well thought-out, layered, and structured. Doing things out of order or willy nilly just doesn’t work. KDP Select is no different, though many think it is and it’s those authors that fail to see the potential of this tool.
The two “must-read” posts
Author Jeff Bennington, who uses KDP Select in a very strategic way over several months, wrote two extremely well written blogposts that I think every author considering – or not considering – the KDP Select program should read.
Whether KDP Select works as part of your bigger plan or not (depending on your books, platform and other marketing efforts), it’s worth reading about Jeff’s experience. He’s very generous to share his numbers with us, and I think they’ll impress you.
Why don’t you come back and leave a comment? :)
Laura Pepper Wu is the co-founder of 30 Day Books: a book studio. She has worked with a variety of authors to successfully promote their books, including many Amazon best-sellers. Laura is the author of wedding non-fiction guides and book marketing guides 77 Ways to Find New Readers for Your Self-Published Book and Fire Up Amazon!
Laura also runs Ladies Who Critique, a critique-partner finding site. When she's not working at the studio, you can find her walking her dog, "yoga-ing" or at a coffee shop in Seattle.