Category Archives: Author Branding

How to Get Started Writing for Magazines – with Freelancer Writer Linda Formichelli [Video]

Ever wanted to write for magazines but didn’t know where to start? We have the perfect lady to help with that! The smart and savvy Linda Formichelli is a veteran freelance writer for Redbook, WebMD, Women’s Health, Family Circle, Writer’s Digest and lots, lots more. Linda’s been a freelance writer since 1997, supporting her family with the income. In this short and sweet interview,
Read more »


5 Places to Find an Intern to Help with Your Book Marketing this Summer

Hello hello. I’m on a mission this weekend – I’m looking for summer help with The Write Life Magazine. Interns in fact. Things have been ramping up with the publication (issue 2 is out today!) and it’s time to find excited, young writerly people to help with content, social media and PR. And this gave me this great idea that authors could use a
Read more »


8 tips for writing an enchanting author bio

It’s tough isn’t it, writing about yourself?! Even talented writers, who naturally bestow the beautiful written word onto the world everyday without difficulty, seemingly have trouble writing a decent bio. Pinpointing what is interesting and enchanting about your self is not an easy thing to do. But it’s soooooo important. Your bio is the perfect place to sell yourself as an entertainer. You are
Read more »


Six Ways Authors Can Promote Their Books on Pinterest [Blog post replay]

Confession: I’ve been spending a lot of time on Pinterest these days. One glance at Pinterest and you’ll likely want to try eight recipes for Quinoa, find an irresistible way to decorate your front door, and try a new work out in order to look good in that new outfit Keira Knightley is wearing. And yes, you’ll probably leave feeling hungry. But Pinterest is
Read more »


January Blog Post Replay: “Do I really need an author website?” Some thoughts.

If you have been sitting on the fence and wondering whether you really need an author website or not; OR if you have a site but you’re not sure if it’s working effectively, here is some food for thought. PEOPLE GOOGLE. Like, all the time.   When you tell people that you are an author, they get curious. And we all know what curiosity
Read more »


January Blog Post Replay: 11 ways to make the most of your book signing

  Nothing scares most authors more than the first book signing. What if no-one shows? Will people take me seriously? What am I going to talk about? I have to have my picture taken? Here are some tips to help the signing go smoothly, and also to stretch the value of this awesome opportunity as far as possible. Book signings are not all about
Read more »


Quick Tip: Are you using non-fiction angles to promote your fiction book? You should be!

Today’s quick tip is a Magic Monday Tip Throwback…  If you’re not on my Magic Monday newsletter tips, you should be! Lots of short, actionable tips like this one, plus insights into stuff I just don’t talk about here! Join us here. It is often said that non-fiction is easier to promote than fiction, and I certainly don’t disagree. However, wherever there is a challenge,
Read more »


Creating blog posts & promo materials with Piktochart

I’m a visual person (hello, Pinterest!), so infographs and charts always grab my attention. They can be a great way to display content to your readers about your book, your self, or a theme from your book. This can be especially effective for non-fiction books, but there’s plenty of room to get creative with fiction too. I came across this great tool to help you
Read more »


How blogging can help you sell more books – & how to maintain a successful blog!

So… ever started a blog for your book and then just… left it to die? Gosh, join the club! People ask all the time how to stick to a consistent blogging schedule – and whether it’s even worth it. I’ve felt the same way, and this is not the first blog I’ve started (!). Now I’m in quite a consistent groove and I find it
Read more »


Reach new readers by asking this one simple question.

Knowing your reader demographic is of course important. But not the demographic factors you might have thought! When figuring out our book marketing plan of attack, we usually look at what demographics our “ideal readers” have in common. This is a helpful exercise; creating a visual of who your reader is and where he/she spends their time in order to market to them. We
Read more »