Author Tools & Resources, Book Marketing & PR, Friday Round-Up of Marketing Links

Book marketing & promotions, best of the web 4/2-4/6

What Key Elements Make an Effective Book Trailer? – 30 Day Books
Stop being just active and focus on productivity. Some key rules to creating a video campaign for your book that gives results.

Book Formatting – Reedsy
Some tried and tested ideas on formatting books.

How to Wow the Media—even when You’re on Vacation – The Publicity Hound’s Blog
If you can make an overworked, overstretched journalist sit-up, take notice and smile with merely a play on words, you have got it right!