Lessons learned from a magazine launch – use them in your book promotions

I haven’t been blogging much about book marketing recently, mostly because my head has been consumed with the launch of The Write Life Magazine. Here’s a few updates from our launch this week, which surprisingly enough does have a lot of book marketing and promotional lessons in there. I hope you can use them! 1. Monday – Wake up early and see the magazine
Read more »


Craziness update + where I’ve been hanging out this week

With 3 days to go until the launch of The Write Life Magazine, things have been jam-packed in our little world this week! Here’s a quick peek into what we’ve been up to: – On Tuesday, my article was published on Forbes.com. Total dream come true! You can check out the article ‘Why Every Entrepreneur Should Have a Daily Writing Practice’ here. – On
Read more »


Ideal Reader Exercises and why you should do one (A New FREE Resource)

I’ve been working on the marketing plan for The Write Life Magazine, and just like when I start any campaign, the very first step for me is to complete an ideal reader exercise.   Why? Because writing for one person – and one person only – means that all of your marketing efforts will be much more compelling and engaging. You’ll be connecting with
Read more »


Why I’m Totally Okay with Giving My Book Away Free

Today’s guest post comes from the lovely Dana Sitar of DIY Writing. Dana recently moved to Seattle, and so we met for coffee a few weeks back at my favorite neighborhood writing spot. Now she’s contributing to the first issue of The Write Life Magazine and guest posting here. I don’t remember how we connected in the first place, but I’m guessing it was
Read more »


Six Powerful Ways to Market Children’s Books

Today’s guest post is a great one, and courtesy of Gail and Penny from To Press & Beyond – a full-service book shepherding company that specializes in children’s and juvenile titles. I invited them onto the blog to give us some actionable tips on how to market a children’s book. And boy did they deliver! I think you’ll love these 6 powerful ways to spread the
Read more »


Six Ways Authors Can Promote Their Books on Pinterest [Blog post replay]

Confession: I’ve been spending a lot of time on Pinterest these days. One glance at Pinterest and you’ll likely want to try eight recipes for Quinoa, find an irresistible way to decorate your front door, and try a new work out in order to look good in that new outfit Keira Knightley is wearing. And yes, you’ll probably leave feeling hungry. But Pinterest is
Read more »


Creating blog posts & promo materials that go viral (no graphic design skills necessary)

I’m a visual person (hello, Pinterest!), so infographics and charts always grab my attention. They can be a great way to display content to your readers about your book, your self, or a theme from your book. This can be especially effective for non-fiction books, but there’s plenty of room to get creative with fiction too. They also make great content for blog posts, promo materials
Read more »


Take a Book & eBook marketing online class with me! (discount included)

I’m happy to announce I’ll be teaching a short but info-packed class on eBook & Book marketing. And for you lovely readers, there is of course a sweet discount. Read on, and I hope to see you there! Class Name: Craft Your Book Marketing Plan with 21 Fun and Effective Ways to Promote Your Book About the Class: A 2-week, online class including 2 lectures
Read more »


Before Publishing Your eBook: Checklist

‘Before Publishing Your eBook: a 3-Month Checklist’ is here!

This one should be accompanied by a choir of angels. I’m so thrilled it’s out in the wide world! First, a cover reveal… Straightforward and simple, like the book itself. The WHY behind this guide I speak to a lot of first-time authors who are confused about knowing what to do, in what order for their book launch. They know that there is going
Read more »


Shelf Unbound: What to read next in independent publishing

Ever wonder what to read next? In the crowded world of books, I think we all wonder this a lot! It’s not so much a question of not having enough to read, it’s that there’s too much! Shelf Unbound, a digital magazine edited by Margaret Brown, helps to solve this problem by curating new and interesting books in a beautifully designed bi-monthly publication.  
Read more »